Global Medical Marketing Strategy & Local Program Support

>600

CHILDREN BELOW 3 YEAR OLD RECRUITED

>100.000

PARAMETERS MEASURED, TRACKED & ANALYZED

#1 Personal Care brand struggled to improve its medical program ROI and expansion into new regions; causes attributed to highly fragmented program execution, lack of cohesive guidelines and budgetary constraints in countries with less developed programs.

Following country audits to determine program state in each market, as well as program strengths and opportunities, SPRIM designed strategic global guidelines detailing "best practices" and marketing assets to be deployed by local teams. Further, SPRIM acted as a strategic execution arm to provide support to local on behalf of global.

The globally initiated program has been active for 3 years, providing local teams with on-going support, assets/resources & targeted strategic guidance, resulting in cost saving opportunities to further advance program initiatives and a strengthened relationship between global & local teams.

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TESTIMONIALS

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AREA OF EXPERTISE