A digital platform to understand medical marketing campaign effectiveness



Challenges

A leading brand in the food category needed to reach out to 35,000 healthcare professionals in 10 countries in Latin America. They needed to coordinate their efforts across these geographies, measure the impact of their medical marketing campaign, while reaching directly to doctors in an efficient and cost-effective manner.


Objectives

- Awareness: Increase brand awareness and traffic into their existing digital assets

- Engagement: Enabled partnership with CME partners for Health care professionals


Solution

This company needs to reach out Healthcare Professionals (HCPs) whilst increasing awareness and traffic on their existing digital assets and campaign. Activities towards HCPs are well measured and assist the company in capturing effectiveness of the campaigns, digital assets’ content and CME partnerships.


Result

MEDVIEW allowed a reach of 35,000 HCPs across multiple countries seamlessly. While doing so, MEDVIEW provided a real-time progress on the reach, material used and quality of engagement. By understanding each component of the engagement, MEDVIEW improved each iteration of the program by selecting the most relevant material and audience. 

EXCLUSIVE MENU


Enjoy our meals. You can click each menu to display more information.

1

Salmon

Text1

2

Seafood Platter

Text2

3

Crawfish

Text3

4

Bouillabaisse

Text4

5

STEP5

Text5

6

STEP6

Text6

SOLUTION

RESERVE VIA YOUR PHONE


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Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.

Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC.